"Local Mompreneur Supports Breast-is-Best"

(HILLSBORO, OREG- April 15th, 2008) A local Hillsboro resident, Crystal Foutz, has designed an elegant breastfeeding poncho that addresses all privacy concerns for moms who nurse their infants in public. Foutz named her company ModestMomz, and has gained recognition from boutiques and E-commerce sites all around the U.S.

ModestMomz offers an improved design for those moms that prefer to cover while nursing. Foutz hopes that by making public breastfeeding easier, women will feel encouraged to prolong this special ritual for the entire first year.

The idea for ModestMomz came in response to the discovery that no other nursing cover existing hides a mother's front AND back. Most covers resemble an apron, so as to only offer privacy for the front. Unless all mothers can afford to buy nursing specific clothing, or wear low-cut shirts, breastfeeding in public requires a mom to lift her shirt. It's not that exposing the back is indecent, but for a new mom that has post-pregnancy love handles, stretch marks, and all that comes with the 40 week ordeal, it is a matter of comfort.

Foutz was determined to create a design that was functional, yet stylish. With a cowl neckline that allows mom to peek in on feeding babe, armholes for diaper bag accessibility, an inner pocket to carry breast pads or burp cloth, and full length to hide all from hip up, this poncho was designed for comfort, fashion, and practicality.

With new marketing strategies, an upgraded website, and the sales rep company KaraKids, ModestMomz has vastly grown in the last 6 months. With future success, Foutz plans to donate the 5% of profits from sale to the International Breast Milk Project (www.breastmilkproject.org). This organization helps provide healthy breast milk to orphans of HIV and AIDS stricken mothers.

For additional information please visit www.ModestMomz.com or www.KaraKids.com.

A Concept Begins

Like most moms, I did not want my daughter's feeding schedule to force me home every two hours.  I began shopping around for a nursing cover.  This search led me to all the flashy and bold apron style covers.  I did not want the world to know what I was doing, and hated having to plan my entire wardrobe to make sure my back didn't show when I lifted my shirt. So this inspired me to think of a better way.  With style and practicality in mind, I went to the drawing board to create an original design that gives those moms that care to cover up "all the extras!"

Pattern of Style
After many hours of pattern making, sewing, and R&D, the newest version of breastfeeding cover has come to life. One of our main goals was to combine all of the convenient features from other products into one stylish accessory. Besides feeling comfortable knowing no skin will show, our design lets moms wear whatever they want again. Since nursing-specific clothing are expensive and short-lived, buying a entire new wardrobe is now unnecessary. ModestMomz wants your breastfeeding commitment be more about heart and not money!

Use & Instructions

All ModestMomz breastfeeding ponchos are easy to use, wash & maintain.  Just slip the poncho over head with pleats resting on left side of chest (this is what creates the cowl neckline so you can peak in on your feeding babe). 

Washing:  Turn inside out before washing.  Use medium temperature water with like colors and dry on medium heat.  Line dry is best.

Now just pack in diaper bag and go!

Special thanks to all the gorgeous moms who joined us in representing ModestMomz newest line "Urban Styles Selections'" and to Jerry Crowson for taking such amazing photos.  Behind the scenes, I would like to thank my loving husband for supporting me in this and in all I do. 

If anyone is interested in hiring a qualified photographer in the Portland, OR area, please contact us to pass on any info.